The Long Way South
A digital summer campaign for outdoor retailer REI.
Project Overview
“The Long Way South” was the name of a summer campaign from REI which documented the adventure of four friends who spent 15 days traveling 1600 miles down the Baja Peninsula.
Our Contributions
Working closely with the editorial staff and business stakeholders at REI, we designed and developed custom landing pages which took the form of five separate chapters and integrated into REI’s existing child WordPress theme that powers their digital publication “Uncommon Path”.
Our duties included…
- UI/UX Design
- Custom WordPress Theme Development
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