Black Oases
A digital campaign collaboration between national retailer REI and the non-profit organization “Outdoor Afro”. The goal of the campaign was to celebrate outdoor spaces across the country that have long been safer havens for Black people to find joy in nature.
Project Overview
“Outdoor Afro” is a national not-for-profit organization that reconnects Black people with the outdoors through education, recreation and conservation.
REI wanted to create a unique landing page experience for their “Black Oases” campaign collaboration. The goal being to also align with the broader look and feel of the campaign.
Our Contributions
Our role was to interpret print design materials that were developed for the campaign, and to adapt them for a digital experience that would provide deeper insight into the outdoor locations that the campaign was highlighting.
We custom built a standalone micro-site experience that integrated into the existing child WordPress theme REI uses to power their online digital publication “Uncommon Path”.
Our duties included…
- UI/UX Design
- Front-end Development
- Custom WordPress Theme Development
- Integration of animated page elements
- Project Management
- Collaboration with editorial staff
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Looking to design and build a custom marketing campaign like this on your WordPress site?